New Balance Defies Convention, Continues Manufacturing in U.S. Factories
Most manufactures would consider proximity to customer a benefit but in reality the advantage is only realized when the system takes advantage of it. New Balance takes advantage of their domestic production by providing customized production faster than it’s off-shore competitors.
The video shows factor workers in one of New Balances New England factories making custom made running shoes. The article points out that NB can deliver custom (user on-line designed) shoes in just 4 to 5 days where their competitors can take months to do the same.
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