In the same way consumer technology is out pacing military technology, it looks like consumer interest in geo-enabled applications is looking to join in and maybe pass institutional uses. GIS technologies lived in obscurity as an tool for professionals involved in infrastructure development and maintenance, it stuck its nose under the tent as a tool for marketing with tools like ERSI’s Business Analysis . With gps enabled smart phones and feature phones the potential is exploding on to the consumer market.
Mashable!
via Indexing the Real World: The Enormous Potential of Hyperlocal Data.